Business

From family businesses to corporations, businesses can increase awareness of their services while supporting public radio in the North Puget Sound. Becoming a KSER underwriter demonstrates that your business is a leader in providing valuable community services.

Underwriting

Underwriting is the name the FCC has given to on-air announcements acknowledging public radio’s business supporters.

Underwriting is an important source of funding for the station. While contributions from listeners accounts for over 50% of our income, underwriting support from the business and non-profit communities is just as important and enables KSER to produce and broadcast programming we could not otherwise provide.

Underwriting on 90.7 KSER and KSER.ORG helps support vital, local independent news programming and a diversity of music not heard anywhere else. At the same time, your business gains a significant marketing opportunity. Underwriting messages on KSER are a cost effective way to reach a highly targeted audience. Underwriting provides extended marketing value, allows you to capture maximum mindshare and strengthens your brand in the community here in the North Puget Sound.

The KSER Business Believer Program is an inexpensive way to let people in your area know that you support community radio. To learn more visit our Business Believer page.

KSER’s Audience

KSER attracts one of the market’s most sought-after demographics. KSER’s audience is comprised of a high concentration of active 30-54 year olds that are well educated, have high disposable income, are discerning in taste and have a socially conscious outlook on life and are passionate about music, politics, art, and alternative lifestyles. By supporting KSER’s programming, your business or organization can reach this valuable audience with on-air marketing messages or through sponsorship of one of KSER’s special events.

The Benefits of Becoming An Underwriter

When you become a KSER underwriter you will be in good company. KSER underwriters include large and small businesses, arts organizations, non-profits and governmental organizations, law firms, healthcare practitioners and graphic design firms.

As a KSER Underwriter, you will benefit substantially by gaining:

· Direct access to a concentrated, affluent audience with a powerful, personal commitment to KSER

· Name recognition among professionals and community leaders likely to be interested in your products and services

· Credibility by associating with intelligent, in-depth journalism from the BBC, PRI and the KSER news staff

· Appreciation from your colleagues, customers and peers, who will recognize your commitment to the community

· A listing in our online directory, which our listeners and members use to find businesses that support their values.

Our underwriting representatives can help you design a schedule of underwriting announcements that meets your financial, marketing and philanthropic goals. Your company's underwriting plan can range from exclusive focus on a particular program to a schedule that spans all segments of the day. You may also become a partner in one of our special events or in our Challenge Fund program.

For additional information on underwriting opportunities, email or call Becky in our Development Department at (425) 303-9070 or enter the requested information in the form below. We will gladly respond to your inquiry as soon as possible.

You can also write for more information:

90.7 KSER
Attn: Development Department
2623 Wetmore Avenue
Everett, WA 98201